Black, bold, lengthening! It gives the eye the look of unprecedented clarity. And that’s for almost 100 years! Admittedly, over the years, black – has become probably deeper and the brush has been increasingly shaped and adapted to the corners of the eye, but the purpose of its use has always been the same – BEAUTY. And it would not be achievable and at women’s hand, already in 1915, had not fate. And perhaps today, smoky eye would not be so smoky, and not as flirty. So, a nod to the entrepreneur, which is invented mascara, … mascara Maybelline brand. To this day, one of the most recognizable brands in the world, bringing millions of profits. What were the origins of this great consortium? What secrets are hidden behind its name? Incredible.